3 minutes

Unthink Introduces AI-Powered Decentralized E-Commerce to the Hedera Network

Published By
Peter Mensah
February 22, 2023

We’re excited to announce that Unthink, a first-of-its-kind decentralized e-commerce content creator platform leveraging Artificial Intelligence (AI), is now live on the Hedera network. 

Today, 44% of digital advertising budgets are lost to ‘advert blindness’ because they are seen by web users out of context. Products are featured to a disinterested audience. Alongside this, publishers struggle to monetize their audience because website users are put off by the number of adverts. 

Leveraging AI and real time personalization algorithms, Unthink combats these two issues by enabling brands to reach potential buyers in the right context, on content or gaming sites, where they spend most of their time. For example, someone browsing a website for trekking destinations would see an article with tips on trekking gear, embedded with recommended product sections (e.g. trekking shoes), that enable users to click and buy right away. 

This is achieved through partnerships with content publishers and then embedding e-commerce microsites within their content/websites. Unthink’s generative AI content writer and product curation engine make this easy and scalable. It takes under 10 minutes for a content creator to come up with an idea, create content, match the right products through real-time personalization algorithms and then publish it. The platform offers a combination of automation and control to the content writer, which makes them unique.

Leveraging the Hedera Token Service (HTS), Unthink offers tiered benefits to content creators and publishers through NFTs that work like loyalty tokens. The creator receives an NFT based on actions such as creating content, generating sales, leading to a brand's website, and so on. This token can be used to claim rewards from multiple parties including brands, agencies,  and publishers.

In the future, Unthink will also enable brands to create their own NFTs using the platform - enabling brands to build their own communities around their products. 

Unthink decided to leverage the Hedera network due to the highly scalable nature of the Hedera Token Service (HTS) when generating NFTs from a speed, security, and fee perspective. Minting a collection of 10,000 NFTs only costs $76.80 USD on the carbon-negative Hedera network. 

“We’re excited to bring new earning opportunities to content creators whilst increasing ROI for brand marketing spend,” said Tina Mani, CEO & Co-Founder at Unthink. “Leveraging AI and the cutting-edge Hedera network, we’re enabling e-commerce to be as efficient and engaging as possible.” 

“We’re excited to work with Unthink, as they combine AI and DLT to enable the best creator experience,” said Pete Mensah, Head of Payments at The HBAR Foundation, “Using just two sentences, the platform can dictate a blog and match products almost instantly. We look forward to introducing the new customers and creators attracted to the innovations of Unthink to Hedera NFTs.”

About The HBAR Foundation 

The HBAR Foundation supports the creation of Web3 communities built on the Hedera network, by empowering and funding the builders developing these communities. The Foundation’s six funds - focused on the Crypto Economy, Metaverse, Sustainability, Fintech, Privacy, and Female Founders - each support communities within those areas, and the interconnectedness enables applications to participate as part of a larger ecosystem. 

The collective power of these funds enables entrepreneurs, developers, and enterprises of all sizes to tackle some of the world’s largest problems, and create and control their own economies, all built on the Hedera public network. Whether you’re building something new or migrating an existing EVM-based application and community, the HBAR Foundation is here to support you. For additional information, please visit https://hbarfoundation.org

About Unthink

Unthink is a creator commerce platform that enables brands to reach their audience on content sites, social media, games, or metaverse with virtual pop-up stores curated by an expert web3 community.

For additional information, please visit ​​https://unthink.ai/.