The HBAR Foundation is pleased to announce a collaboration with MIOO, a company that provides blockchain solutions for fashion, to increase the adoption of the Hedera Network through the Hedera Token Service (HTS). MIOO connects, through a woven label, each garment produced by brands to an NFT, which, in addition to guaranteeing its authenticity and origin, endows it with a creative identity capable of representing the apparel for all its distinctiveness and brand values.
From that moment on, each item of the brand will bring with it, in addition to a “digital passport” capable of certifying its authenticity and origin, a representation of the garment that is faithful to the values of the brand. Leveraging Hedera’s Network, MIOO aims to open up opportunities in the Metaverse for the participants in its ecosystem. MIOO will connect its partner brands and millions of items to the Metaverse.
Through the use of MIOO technology, consumers around the world will not only be able to collect, exchange, and sell the digital twins of their garments, but they will also have the unique opportunity to take full advantage of special privileges granted to them as members of the brands’ digital community. MIOO was born from the desire of MION SPA to build a bridge between the old and the new world, by permanently combining the offline with the online through an exclusive range of branding products and opportunities.
The blockchain-powered MIOO technology enables connection between millions of items produced by MION SPA for some of the biggest luxury brands to the Metaverse. MION SPA has given an exclusive mandate to MIOO, electing it as the only blockchain and NFT partner authorized to provide MION SPA’s vast and valuable customer base with this unique connectivity between physical garments and NFTs.
The HBAR Foundation’s assistance will support MIOO’s mission of transforming the global fashion industry through the use of blockchain technology. Hedera Network’s low and predictable transaction fees, efficient network, and ability to handle a large number of transactions will complement the growing adoption of blockchain technology across the global fashion industry. MIOO found the ideal technological partner in Hedera and was able to seamlessly integrate the technology into the MIOO solution.
About the HBAR Foundation
Founded in 2021, the HBAR Foundation fuels the development of the Hedera ecosystem by providing grants and other resources to developers, startups, and organizations that seek to launch decentralized applications in DeFi, NFTs, CBDCs, Sustainability, gaming, and other sectors. In addition to providing funding through a streamlined grant process, the HBAR Foundation acts as an integrated force multiplier through expert support across technical, marketing, business development, and other operational functions that are required to scale.
MIOO, is a company headquartered in Lugano, co-founded in 2022 by Niccolò Mion, CEO of MION Spa, and Etan Genini, CEO and founder of Valuart, with the goal of making all the products of the most prominent luxury fashion brands sustainable "Metaverse Interactive Objects", i.e. digital objects that are real and valuable, but also collectable and saleable in the Metaverse thanks to unique labels applied onto the items.
For those that wish to engage with the HBAR Foundation’s previous grant recipients and the Hedera ecosystem as a whole, they can feel free to download Hashpack, obtain a Hedera wallet, and stake HBAR via Stader here.