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The HBAR Foundation Enters Multimedia Brand Sponsorship With Sporting Crypto to Support the Expansion and Growth of Hedera

Published By
David Cramer
May 30, 2023

Today, we’re excited to announce a multimedia brand sponsorship with Sporting Crypto, the number one newsletter dedicated to the intersection of Web3 and Sports Business. 

As the Web3 industry begins to mature with enterprises testing the waters of blockchain technology, it is essential that the leaders of these organisations get the most up to date information in the industry.

Sporting Crypto, founded only in September 2021 has amassed a readership of 2650+ of the most influential leaders in sports, entertainment, gaming, media and tech. This includes senior figures at the likes of the NBA, EPL, Candy Digital, AWS, Dapper Labs, Draft Kings, 100Thieves, Google, Mastercard, Apple, Twitter, and beyond. The newsletter has a 45-55% open rate, which is up to 30% above industry standard. 

By introducing this readership to both The HBAR Foundation and Hedera ecosystem, with projects such as Karate Combat already featured and more in the pipeline, we hope to build connections with new organizations, augment our investor circle, and bring greater exposure to the Hedera network and its builders.

Following the expansion of the Hedera ecosystem into sports and consumer engagement, we believe that this is a strategic partnership that aligns well with our goals, and look forward to working with Sporting Crypto on their newsletter and upcoming Podcast.

“I’m delighted that Sporting Crypto has found a great supporter in the The HBAR Foundation,” said Petrit Berisha (Founder, Sporting Crypto). “This brand sponsorship will help grow the newsletter to become one of the most important media brands in sports innovation and entertainment. It will also help accelerate our multi-media plans with the launch of the Sporting Crypto Podcast, as well as aid the development of any products and services we begin delivering in the future.”

“It is important that we continue to reach industries that can take advantage of the growing Hedera ecosystem,” said David Cramer (COO, The HBAR Foundation). “The Sporting Crypto is cultivating a sophisticated audience in a strategic market that is uniquely positioned to leverage the strengths of Hedera and we look forward to continue working with them to spotlight the benefits of building in our ecosystem.”

About The HBAR Foundation

Founded in 2021, the HBAR Foundation fuels development of the Hedera ecosystem by providing grants and other resources to developers, startups, and organizations that seek to launch decentralized applications in DeFi, NFTs, CBDCs, ESGs, and other sectors. In addition to providing funding through a streamlined grant process, the HBAR Foundation acts as an integrated force multiplier through expert support across technical, marketing, business development, and other operations that are required to scale. For information about the HBAR Foundation, please visit us at www.hbarfoundation.org.

About Sporting Crypto

Sporting Crypto is the number one newsletter dedicated to the intersection of Web3 and Sports Business. It is read by 2600+ of the most influential leaders in sports, tech, media and entertainment. You can sign up to the free newsletter here.